Ax Harman
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Wonderful Pistachios | Broadcast, Integrated


Campaign Title: Ernie 

BROADCAST | INTEGRATED

Ernie the Elephant is an elephant who has turned his back on peanuts in favor of Wonderful Pistachios. This campaign chronicles Ernie’s adventures here in the U.S. as he goes about his life championing Wonderful Pistachios. Whether he’s hanging out with a famous NFL cornerback, partying with some crazy squirrels or going through airport security, Ernie’s enthusiasm for Wonderful Pistachios remains undiminished.

CREDITS

Role: Art Direction, Character Design, Concept Design
Client: Wonderful Pistachios
Director: Wayne McClammy
Production Company: Hungry Man
Visual Effects: MPC



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CHARACTER DEVELOPMENT