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Super Bowl 51 Commercials | Broadcast, Digital


FIJI Water – Nature's Gift

BROADCAST | DIGITAL

FIJI Water made its Big Game debut this year with a 15-second ad titled "Nature's Gift," which began airing last year. The commercial aired during the third quarter of Super Bowl LI.

CREDITS

Role: Concept, Art Direction, Concept Design
Client: FIJI Water
Director: Patrick Clair
Production Company: Elastic
Music: Lorne Balfe



Wonderful Pistachios – Treadmill

BROADCAST | DIGITAL

Wonderful Pistachios commercial for the big game was a comedic and somewhat painful look at what happens when an elephant tries to get back in shape. The "Treadmill" spot is the latest in a series of commercials starring the nut's Ernie the Elephant character, voiced by WWE star John Cena. The spot, aired during the first quarter of Super Bowl LI.

CREDITS

Role: Art Direction, Character Design, Concept Design
Client: Wonderful Pistachios
Director: Wayne McClammy
Production Company: Hungry Man
Visual Effects: MPC