punch Magazine Launch
BRAND IDENTITY | PRINT | DIGITAL | EDITORIAL DESIGN
Client: punch Magazine
punch MAGAZINE is a manual, a study of type, conversation, and interaction between forms, tension, dynamic juxtaposition and simplicity.
The entire physical and digital magazine is laid out with only Letter Gothic (headings) and Courier (body), to see how far two mid-century stock IBM typefaces can be pushed to be made fresh and modern. The "punch" main logo is custom lettered in a distinctively spirited style that will have longevity in the marketplace. The front cover intentionally has no photograph to evoke the sarcastic outlook and overall design forward format of the magazine. The publication is entirely monochromatic besides the striking portraits featured throughout that are intended to be a glimpse of real life.
