Alex Harman | Creative Director

Super Bowl 51 Commercials | Broadcast, Digital

FIJI Water – Nature's Gift


FIJI Water made its Big Game debut this year with a 15-second ad titled "Nature's Gift," which began airing last year. The commercial aired during the third quarter of Super Bowl LI.

Client: FIJI Water
Director: Patrick Clair
Production Company: Elastic
Music: Lorne Balfe

Wonderful Pistachios – Treadmill


Wonderful Pistachios commercial for the big game was a comedic and somewhat painful look at what happens when an elephant tries to get back in shape. The "Treadmill" spot is the latest in a series of commercials starring the nut's Ernie the Elephant character, voiced by WWE star John Cena. The spot, aired during the first quarter of Super Bowl LI.

Client: Wonderful Pistachios
Director: Wayne McClammy
Production Company: Hungry Man
Visual Effects: MPC