Ax Harman

Make It Pop | Print



Role: Concept, Art Direction, Copywriting, Brand Strategy
Client: Farm Design


We created a fun and delicious promotional piece to keep our clients cool during the scorching California heat. We were trying to think of something our clients would eat up that uniquely captures the essence of the summer season. The result was a fresh, fun promo item featuring locally produced popsicles. The overall promo concept is simple: let the popsicles be the star. A cohesive system was created using a white foam cooler, our signature “Farm Design Blue,” bold modern graphics, cheeky copy and sophisticated printing techniques.